Here's how industry leaders get more leads and sales by maximizing their conversion rates with the King, video marketing, and its loyal subject: relatable ads.
Our campaigns increase conversion rates by 80% or more to deliver more leads without having to increase your ad spend. Once profitable, then we work with our clients to scale properly.
Commercials and ads should be memorable and clear. Our videos and ads get better results because we write better scripts and copy.
Highly Converting Video Types
The right video is an investment that will pay dividends and have a long and healthy shelf-life.
These are like the videos you’ve seen for Dollar Shave Club, Poo-Pourri, Purple Mattress, etc. These videos are creative, funnel, and do an excellent job of explaining what is being offered. Plus, they use a character to make it more memorable.
Your brand is strong and unique. It’s taking years to build, maybe decades… The wrong commercial at best will be forgotten, but at worst will ruin your reputation. The right commercial, however, will be remembered for years to come.
Keeping viewers interested in your content is one of the biggest challenges. Luckily, there is a solution that informs and educates your customers while still remaining creatively pleasant to watch! When done right, these videos feel fresh and memorable.
Webinars & Events
Either record your seminar, webinar, or event live or recreate it to build value and explain your offer. These types of videos are typically longer, but extremely effect when shown to the correct target market. They make great lead magnets.
Give a man a fish and he eats for a day. Teach a man to fish, he eats for a lifetime. Show a customer something they may buy it. Show a customer how it will impact their life and they will buy it. Your offers help people, you just need to show them how.
There’s nothing like a good story and a testimonial tells the story of your client’s experience with your business. Write testimonials are powerful, but video testimonials, when done correctly, achieve something that isn’t possible with text… Belief.
Documentaries are one of the most popular and effective forms of media. Entire networks have been build off of riveting documentaries. They draw you in end tell the story from a new angle. This same power can be used to market your business.
A quick explanation of a simple product can sometimes be all a person needs to make a buying decision. 90% of consumers say that video helps them make buying decisions. If they are on the fense, a video will help them purchase.
Have you ever looked at something and not really known what it does? Maybe you read direction, maybe you don’t. But we can all guarantee that nobody will buy something that they don’t understand. These videos fix that.
Nobody understands what you do better than you. But while you may understand, your clients don’t. Business owners suffer from the “Curse of Knowledge”. You can use explainer videos to attract new leads by getting them up to speed.
You have a process and that process is why you get such good results for your clients. Your clients appreciate your level of detail that helped them get what they want. Case studies are a great way to help new clients understand how you will help them.
These are just a few of the proven, highest performing types of videos out there. There are many ways to market your business with video. Over the years some types of videos clearly outperform the others. The ones that usually flop may surprise you…
Schedule a strategy call to see what options are best for your business and industry.